The Best Place to Visit in July
(That Isn’t Packed or Boiling Hot)
When July hits, much of continental Europe becomes a sweltering, overcrowded mess. Holiday resorts are jammed with families on school break, the beaches are standing-room only, and cities like Lisbon, Athens, and Rome become almost unbearable under the weight of heatwaves and tourists. For those who value comfort, quiet, and a more authentic travel experience, the usual destinations just don’t cut it.
At Jarv Tours, we believe summer holidays shouldn’t be about sweating through museums or queuing for overpriced cocktails in noisy beach towns. Instead, we help our travellers find smarter ways to explore the world - and in July, that means heading north.
Why You Should Head North in Summer
While most travellers are descending on southern Europe for a baking beach break, few realise that July is one of the best times to visit Iceland and the Faroe Islands. These cooler northern destinations flip the summer script: instead of blistering heat, you’ll get fresh air and open space. Instead of queues and inflated prices, you’ll find rugged beauty and peaceful solitude.
One of the biggest benefits? Endless daylight. In July, these countries experience near-constant light, with the sun barely setting. That means you’ve got more time to explore, hike, drive, and enjoy the scenery - no need to rush through your plans before nightfall. You can chase waterfalls at 10pm or take golden-hour photos past midnight. It’s a completely different rhythm to what you’re used to, and it makes every day feel longer and more fulfilling.
Iceland in July: The Summer You Didn’t Know You Needed
Most people flock to Iceland in the winter to catch the Northern Lights, but summer is when the country really opens up. With snow-free roads, the entire island becomes accessible, letting you reach remote fjords, coastal peninsulas, and lesser-known natural wonders that are completely cut off during colder months. If you’ve ever dreamt of driving the full Ring Road, exploring the Westfjords, or seeing puffins up close on Látrabjarg cliffs, July is the time to do it.
The weather in Iceland is mild and refreshing, usually between 10–15°C - perfect for hiking, hot spring hopping, or just standing in awe beneath one of the hundreds of waterfalls dotting the landscape. And because fewer tourists visit in the summer compared to the aurora-chasing winter crowds, you’ll find that many areas feel surprisingly quiet. It’s Iceland without the chaos.
Jarv Tours travel tip: Want to make Iceland budget-friendly? Let us help. We can build an itinerary that includes affordable flights, hostel and guesthouse stays, supermarket dining hacks, and free experiences like glacier walks, hot springs, and waterfall hikes. Jarv Tours knows how to do Iceland for less - without missing a thing.
The Faroe Islands: Europe’s Last True Hidden Gem
If you're after something really special, the Faroe Islands deliver in a big way. These 18 rocky islands, tucked between Iceland and Norway, are one of Europe’s best-kept secrets. Picture towering cliffs, tiny turf-roofed villages, misty fjords, and green hills that roll on for miles. In July, the islands are at their most vibrant - and still blissfully under the radar.
You won’t find crowded resorts or busloads of tourists here. Most visitors still come in the off-season, which means July brings you good weather (10–13°C), long daylight hours, and incredible access to remote places that are unreachable in winter due to snow or stormy seas.
Whether you're hiking to the Kallur Lighthouse, ferrying to Mykines to see puffins, or wandering through peaceful villages like Gjógv and Saksun, you’ll feel like you’ve stepped into a storybook. And with our local insights, you can do it all on a shoestring.
Jarv Tours travel tip: We’ll show you how to save money by using public ferries, eating locally, and staying in cosy guesthouses. Jarv Tours can help you skip the stress and focus on the magic.
Why This Is the Smart Traveller’s July Choice
While the masses are sweating through overhyped European hotspots, you could be walking through a misty canyon in the Faroes or bathing in a remote hot spring in Iceland - with barely another person in sight. Cooler temperatures, quiet trails, and access to remote regions that are impossible to reach in winter make these northern destinations a dream for travellers who like to do things differently.
Add in the lack of overtourism, the ability to explore late into the night, and the kind of raw natural beauty that Instagram still hasn’t ruined - and you’ve got the perfect answer to “Where should I go in July?”
Let Jarv Tours Build Your Cooler Summer Escape
At Jarv Tours, we design custom itineraries based on your travel style and budget. Whether you want to road-trip around Iceland, ferry-hop through the Faroe Islands, or combine both into one unforgettable northern adventure, we’ll take care of the flights, stays, routes, and local tips.
No tourist traps. No resort wristbands. Just smart, affordable, meaningful travel - designed for those who want to do July differently.
👉 Start planning your northern escape today at Jarv Tours
Ready to Escape the Heat and Discover the North?
Trade the tourist-packed beaches for dramatic coastlines, endless daylight, and cool, quiet adventures. With Jarv Tours, you’ll get a custom-built itinerary to Iceland or the Faroe Islands — designed around your budget, travel style, and the best of what summer up north has to offer.
Skip the crowds. Skip the heat. See more, spend less, and travel smarter.